CIVIC MEMPHIS

As a communications professional—and a longtime student of human behavior—I’ve been highly (possibly obsessively) intrigued by the campaigns unfolding in our mayoral race, particularly those that have been very frontstreet  long before official campaign season kicked into high gear. What fascinates me most in modern campaigns isn’t actually the candidate—it’s the voter behavior that forms around them . That’s why I’ve been closely watching the campaign and supporters surround

One of the biggest mistakes leaders, institutions, and communicators make is assuming “the public” is a single audience. It isn’t. People consume media differently based on time, trust, temperament, identity, and emotional bandwidth . That difference shapes what they believe, how fast they believe it, and whether they’ll ever reconsider it. If you don’t understand how someone consumes information, you’ll misread why they react the way they do. Below are the most common typ

Let’s get one thing out of the way: Memphis is not lacking heart. We have culture. We have talent. We have history, creativity, and people who love this city deeply. What we struggle with isn’t pride—it’s alignment . And according to decades of urban research, alignment matters more than passion when it comes to growth. Cities don’t grow just because they’re special. They grow because leaders, institutions, and residents agree—at least broadly—on where they’re headed, and the